OMBank App - Mobile Banking Services
This solutions extends the existing banking features available through traditional channels going to determinate The Mobile Identity of a financial institution. OMBank App pays particular attention to the need of tailoring the solution to the specific and unique flavour of each financial institution. For instance you can set up a marketing communication that dynamically varies over time through themes and layouts that highlight special events, products and marketing campaigns.
OMBank App has been designed to meet the needs of final customers, ease of use and with a fast learning curve, taking into strong consideration that tablets/smartphone are also used by the consumers that are not habitual PC and/or Internet users.
Smartphone are mainly used in mobility. Therefore the OMBank solution, for these type of terminals, privileges agility, access speed and simplicity of contents rather then presenting rich views or complex transactional processes (views are concise and transactional functions are pre- set where possible).
Tablets, instead, are usually used not only in mobility but also after work at home, in work meetings, in waiting rooms, or while travelling etc. Therefore, for these type of terminals, rich and in depth views have been designed and transactional processes are more fluent and natural compared with traditional channels such as Home Banking.
The solution can be configured by the user depending on its preferences (everyone has a set of preferred operations, that are more frequently used and need to be accessed in minimum time), and functionalities are profiled on the base of each customer's profile.
The feature covered by OMBank App are following:
WHO & WHAT
UBI Banca Group operates through nine regional banks and approximately 2,000 branches. It selected the ObjectWay Financial Suite - Financial Planning, Portfolio, MiFID Adequacy and Appropriateness - to support the provision of MiFID compliant advisory services by the group's 2,000 branches. UBI Banca will introduce ObjectWay in November 2009 to improve the quality of financial advice that is personalized and targeted to the needs of different customer segments (retail, “affluent”, “top affluent”) in compliance with regulatory requirements.
ING Direct, which is owned by the Dutch financial giant ING, is the largest online bank in the world and has over 1 million customers in Italy. The Italian branch chose ObjectWay Back office - Order Management for the management of "Investimenti Arancio" due to the ease and efficient manner in which it can manage the sales of funds and SICAV through its distribution channels: call centres, interactive voice response and the internet.
BANCA SELLA GROUP
The Banca Sella Group consists of a bank holding company, four retail banks, and a private bank all of which are served by a centralized back office. It selected the entire ObjectWay SMIT2 product line to support securities operations in 330 branches, online retail clients and the customers of SellaXtrading. The Securities Middle & Back Office, Portfolio Administrator and Portfolio Manager solutions are now integral parts of the Group’s information system that is built on service-oriented architecture, and supports order input, transmission and execution, proprietary trading, wealth management and securities custody services.
The Group also selected OFS Advice - Portfolio for client portfolio management assigned to its private bankers and network of financial advisors.