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Business partner

everyoneINVESTED BV is the wealth tech spin-off and former innovation team of KBC Asset Management. It combines years of business experience with unique know-how in investor behaviour to digitalise investing and make it more accessible to a wider audience. everyoneINVESTED works completely independently and offers its solutions to KBC entities and professional parties beyond KBC’s core markets.

User-friendly digital and scientifically based app for investor profiling

The Profiler engine of EveryoneINVESTED is integrated in the Objectway Profiling solutions. It is a self-directed and advisor-driven client profiling tool based on behavioral finance. Objectway delivers the UI and overall tool, where EveryoneINVESTED delivers the calculation engine.


  • Gain customer trust and real preferences through insightful profiling
  • Cater for investors in a targeted and efficient way
  • Turn MiFID compliance into performance