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Unlocking Innovation Potential, Scaling Success Together

For more than 30 years, we’ve built partnerships with banking, asset and wealth management firms to empower and scale their business with a broader objective: preserve capital and improve financial wellbeing of their clients.

Vision

We are committed to driving innovation through our cutting-edge software and services, enabling banks, wealth and asset managers of all sizes and geographies to seamlessly embark on their digital transformation journey. We empower individuals through digital technology to enhance performance, seize opportunities, and achieve financial well-being

Mission

Objectway’s core mission is to provide banks, wealth, asset managers, and investors with an innovative, holistic Software as a Service technology platform capable of enhancing the entire value chain and supporting their growth. Built upon 30 years of experience and product innovation, we are dedicated to ensure the success of wealth and asset management firms in complex digital transformation initiatives, maximising our clients’ performance through our strategic approach.

Build for the future, perform today

The future is unexpected and change is inescapable, but you can cope with its unpredictability. Fill the digital gap and manage the unexpected. We enable you to maximize your performance now, with a strategic approach to get ready for the future.

Facts & Numbers

Objectway supports more than 100,000 investment professionals to manage over €1 trillion in assets

200

Clients in +16
countries

1

Asset Under
Management

800

Employees representing
30 nationalities

30

Years of Business
Experience

An international group driven by innovation, tech-forward leadership and business expertise

Since our inception in 1990, Objectway has been on an extraordinary expedition, transforming from a software technology start-up to a trailblazing leader in the European Fintech landscape. It is our growth-oriented business model and commitment to excellence that have been the driving forces behind our success, propelling us to become a premier provider of Wealth, Banking and Asset Management solutions globally. Our history can be divided into roughly four distinct phases, with each decade bringing about pivotal changes that have driven our evolution.

1990 - 2001

Pioeneering Fintech

A Software Technology Specialist Pioneering Fintech in Wealth Management

2002 - 2012

leader in Italy

A leading front-to-back Wealth Management platform for the Italian investment services market

2013 - 2021

leader in emea

The end-to-end SaaS platform for wealth, banking & asset management across EMEA

2022 - Future

global growth

Objectway Platform embrace globalization, positioning as a major player in the market and competing alongside industry champions

An international group driven by innovation, tech-forward leadership and business expertise

Since our inception in 1990, Objectway has been on an extraordinary expedition, transforming from a software technology start-up to a trailblazing leader in the European Fintech landscape. It is our growth-oriented business model and commitment to excellence that have been the driving forces behind our success, propelling us to become a premier provider of Wealth, Banking and Asset Management solutions globally. Our history can be divided into roughly four distinct phases, with each decade bringing about pivotal changes that have driven our evolution.

Meet our Leadership Team

Our leadership team navigates the global financial industry with a blend of profound expertise and diverse experiences, steering our organisation toward unparalleled success.

Founder & CEO Group

Luigi is Objectway’s founder, CEO group and major shareholder. As visionary entrepreneur, he has dedicated his career to power the investment service business by technology innovation. He has successfully consolidated Objectway’s leadership in the wealth and asset management industry internationally, creating a technology platform, which enables customers to digitally evolve their business and deliver higher performances. His goal today is to create and implement disruptive ways to reduce the complexity and timing of digital transformation. Luigi holds a master’s degree in Nuclear Engineering from the University of Pisa.

Luigi Marciano

Chief Executive Officer - International

Alberto leads Objectway’s international business and is part of the board of directors of the group, as CEO for the Objectway UK and Belgium entities. With more than 20 years of experience in the financial services industry, Alberto has driven the development of the company’s product offering to deliver an effective value proposition to Objectway’s international markets.

Alberto Cuccu

Chief Executive Officer - Italy

Gianbattista leads Objectway’s Italian business and is part of the board of directors of the group, as CEO Italy. With more than 20 years of experience in the financial services industry, Gianbattista held senior management position in investment service software company before joining Objectway. He has successfully driven the operation and sales of several business across the wealth and asset management industry, consolidating the leadership of Objectway's solutions in the Italian market. Gianbattista holds a Master's degree in Electronic Engineering from the Politecnico of Milan University.

Giambattista Geroldi

Chief Business Operation Officer

Sandro is responsible for the improvement of the Group's business operations and is a board member of Objectway UK. An accomplished professional with over 30 years experience delivering global large-scale transformation programmes and management at Board level in financial services. He personally delivered a variety of change initiatives working at Director/ CXO level in the wealth and asset management industry, including, member of the management board for Russia’s leading asset management group and Global Head of e-Business Private Banking International out of Switzerland for Germany’s largest universal banking group. He is a chartered accountant with Doctorate and Masters degrees in strategic information systems for wealth and asset management.

Alexander Cassar

CEO for the DACH Region and Banking Practice Leader

Karl leads the German-speaking private banking and wealth management markets, as part of its long-term growth strategy for the region. Moreover, he is responsible for the Banking Practice at group level. He brings more than 28 years of experience in the banking sector with significant expertise in leading digital transformation.

Karl Im Brahm

Innovation that matters brings recognition that matters

Objectway regularly gains recognition from the most authoritative market analysts and award juries in the financial services sector.

Scalability, openness and intelligence

Maximise your performance with a strategic approach. If you want to be excellent today and keep doing it regardless of what the future challenge will be, you can rely on our business knowledge, experience, forward looking technology and service.

Digital interact with a seamless dialogue and act upon client preferences

Solid client relationships require an ongoing learning dialogue, leading to intimate knowledge of client personalities and preferences. With our help your clients will enjoy a world-class digital engagement experience that supports seamless transfer between channels. Advisors will benefit from components delivering insight analysis, client lifecycle management and mass customization of the investment process with increased automation.

Adopt one front-to-back open intelligent platform

You can tap into continuous innovation with our front-to-back platform, its component-based architecture and AI-driven algorithmic engines for risk & performance analytics.
Open APIs allow easy integration with third party systems and your IT infrastructure and architecture. Our cloud deployment model will cover all your needs in terms of preference and scalability.

Innovate keeping focus on your business

The lifestyle changes among clients, along with the disruptive invasion of new fintech players call you to catch up. You need to deliver what clients need now, respect your own high standards of yesterday and keep adapting to the future.
Thanks to our front-to-back platforms that are also simple to adopt, you can pursue innovation and stay relevant, maintaining your leadership over time.

Accelerate your digital transformation: start today

We support our clients in several challenging and successful business transformation programs, powering up digital customer engagement, front-office productivity and back-office operational efficiency. Our solutions are ready-to-use, quick to deploy. Talk to our clients and find out the quality of service they have received. Let Objectway help you accelerate your digital transformation, kick into high gear today.