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Wealth managers slow to adapt ‘hyper-personalisation’, despite widespread interest

4 June 2021 – The firm defined ‘hyper-personalisation’ as the ability for wealth and investment managers to provide a real-time customised offering, in terms of content and the user experience. This required capturing data across the whole client journey, to personalise the client and service offering.

A new survey reveals the extent to which wealth managers are dragging their heels in developing their ‘hyper-personalisation’ strategies, despite widespread interest in the topic.

Objectway, a wealth and investment management fintech, found that while a third of its respondents had developed a hyper-personalisation strategy, a quarter were not yet looking at the issue. The remainder were either talking about it (21 percent) or working on it (21 percent).

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