The established Milan-based investment bank, CheBanca!, is offering customers a new concept in banking by making wealth management much more accessible and more client-oriented for the mass affluent segment.
ATTRACTING NEXT-GENERATION AND MASS AFFLUENT INVESTORS
The bank wanted to attract more digital and next-generation customers looking for a self-investment experience at an affordable price. Another goal was to encourage more of its existing traditional and conservative customers to move their assets from low-yielding cash accounts and term investments to higher-yielding funds, equities and fixed-income investments.
To serve these diverse investor types, CheBanca! identified Objectway’s Hybrid Investment Advisory as the best and most competitive fit for the demand for consumer advice, as it combines digital technology and user experience with human interaction.
OBJECTWAY’S HYBRID INVESTMENT ADVISORY PLATFORM FOR GOAL-BASED ANALYSIS AND INVESTMENT PLANNING
Through the implementation of Objectway’s Hybrid Investment Advisory, CheBanca! offers its customers a native multichannel service which provides them with a few simple product offerings, a product offer expansion, and an innovative and distinctive advisory.
They have also achieved the disintermediation of some steps of the onboarding, goal setting and financial planning processes, by giving customers the freedom to choose if and to what extent they want to operate by themselves or to be assisted by any other channel: branches, customer service, or advisors.
DEMOCRATISING THE INVESTMENT WORLD
CheBanca! has also democratised advisory services traditionally reserved for private banks. In fact, the minimum threshold to access the service, along with the lower costs, make it a very democratic product that is available to a range of customers that have previously been neglected. In conclusion, with Objectway’s Hybrid Investment Advisory, CheBanca! has conquered the market thanks to a simple and transparent product offering, and an innovative & distinctive advisory service.